Reward User Scenario

Consumers have the opportunity to obtain NFT cards connected to real-life experiences, such as concert tickets, merchandise, and fan meetings, through participating in NFT campaigns of celebrities. When purchasing NFTs, consumers can receive Lucky Balls as rewards, which can be used to participate in Lucky Draw events. Additionally, consumers receive an additional reward of 5% of the payment amount if using Buff Tokens when purchasing NFTs. This system enhances consumer experience and encourages continued participation.

BIG DATA, AI (CDP)

CDP stands for Customer Data Platform, a big data and AI-based targeting service. It is designed to collect, analyze, and manage vast amounts of customer data from various sources. By utilizing advanced AI algorithms, CDP enables businesses to gain valuable insights into customer behavior, preferences, and patterns.

With CDP, businesses can create highly targeted marketing campaigns and personalized customer experiences. The platform combines data from multiple channels such as websites, mobile apps, social media, and offline interactions to build comprehensive customer profiles. These profiles are then used to segment customers into specific groups based on their characteristics and behaviors. CDP leverages AI technology to process and analyze the collected data in real-time. This allows businesses to deliver personalized content, recommendations and offers to individual customers at the right time and through the most effective channels. By better understanding customer needs and preferences, businesses can optimize their marketing strategies, improve customer engagement, and drive higher conversions.